December 27, 2013

Cruelty Free Fashion


Do you see yourself as a nice person? Do you think you’re compassionate, caring & a good person in general? Would you ever hurt someone? How much did your bag cost? Your shoes? Your biker jacket? And your accessories - wallet, belt or gloves? You got them on sale? ”That’s so cheap for a leather bag”, that’s what you thought. For you it maybe didn’t cost much, but for someone else, it cost their life.

November 28, 2013

A Fashion Story: Edie Sedgwick


We live in a time where it’s easy to take things for granted. We tend to forget things, conversations, memories, happenings, people - we tend to forget everything. It’s because most of us were born in a world where you don’t have to fight for your freedom, rights (yes, most of us, not all of us, unfortunately) & we can do pretty much whatever we want. But we tend to forget that there were people going against the stream for things to be how they are now. We forget that there were people who took risks & set trends that are timeless even though decades have passed. And I think we should talk about these people more than we do & honor them as we can. And I want to honor the hugely inspirational 60’s ‘it girl’ Edie Sedgwick.

November 18, 2013

Be proud of Agnese Rakovska: The Interview


I want to start off by congratulating all fellow Latvians as it’s our 95th independence day. Today should be all about celebrating who we are and being proud of our small nation and it’s people. And in a way it’s exactly what this article is about. And I really want you all to feel proud of the amazing Agnese Rakovska, who is not only the lead singer for the band Triana Park, but also a trend setter, style icon and a personal favorite of mine. I still remember the chills her music combined with her eccentric style gave me years ago when I first saw her perform. And that amazement has not disappeared, it’s only gotten stronger. After this introduction I bet you can tell how honored and excited I was when I found out that she agreed to do an interview for my blog!

November 4, 2013

RFW: Janis Sne SS14


I was very excited to find out that one of the most innovative and fashion forward local designers Jānis Šnē was gonna do a show for Riga Fashion Week this fall. And I was even more excited when I found out that I’m gonna have a chance to see the show in person. Every fashion conscious Latvian has heard at least something about this designer & in the last few years I remember reading numerous interviews and articles about him. Jānis Šnē is known for very sculptural, architectural and almost out of this world pieces. And his new collection DOFA was no exception.

October 1, 2013

Riga Sweethearts


And so it’s October, I guess I could say it’s my favorite time of the year. This time autumn has brought me lots of changes. And due to these changes I haven’t been able to blog as much as I’d want. For a little while I’m back in Riga and between all of the rainy days there was one that was perfect for the sweetheart photoshoot. It was cold, but we had a great time shooting these pictures with a close friend and photographer Elvijs Strazds.

August 25, 2013

Leather up


And so it’s the time of the year when I can already feel the nature shifting it’s path. As we count down the last days of summer, we should spend a little time looking forward and thinking about our next seasons wardrobe. In a way it’s exactly what I did, but I had other reasons as well. Recently some a-hole stole Laura’s favorite leather jacket. I did everything I could to get it back, but apparently there’s a bigger tolerance for thieves in this country than where I come from. And since we failed to get an equal jacket in the stores, I decided to make it myself.
It’s the first time I’ve ever done outerwear and the first time I’ve made something entirely out of faux leather. It wasn’t easy, but I managed to come up with something beautiful. I added a leather fringe detail that goes all the way down the back & it’s the first time I’ve done that as well. Laura loves it & I do too.

August 3, 2013

A whimsical interview: Agnese Kleina


Being a fashion blogger, there are only a few blogs which I read and inspire from on a regular basis. But there is one that’s my complete favorite. It’s Whimsicalagnesiga, of course. There’s a lot of reasons why I like it, first of all, it’s the most successful Latvian fashion blog & the girl standing behind it is a huge inspiration herself. Agnese Kleina is not only an amazing journalist and blogger, but a fashion icon of the new generation. Let’s just say that I was more than excited that she agreed to do an interview for G&M.

July 28, 2013



It may seem as if I’m lazy, it may seem as if I’m not dedicated enough. But it’s wrong. I know this is only my first post this July, but I’ve been busy and tired so I’d like to apologize for not posting as frequently as I’d wish.

June 23, 2013

Midsummer Cupcakes


This year I’m not celebrating the arrival of midsummer, not drinking, not partying. I guess I just don’t feel the need to. Finally I have a post where all of the clothes are made by myself. I found this lovely cupcake print fabric (which is not something I would usually like) a while ago & made this super cute sweater for Laura. She loves it and so do I. I know it’s not something I would typically make, but I think it’s great stepping out of your comfort zone and trying something new.

June 15, 2013

Cut it out


I can’t believe it’s the middle of June! This year June has brought me lots of changes. I am now (and for now) blogging from The Netherlands. I made this t-shirt back in Riga and now is the perfect weather to wear it. I wanted to make a skull cut out, because all of them I’ve seen are a little exaggerated and quite ugly actually, so I tried making something more realistic. The black fabric is sewed underneath and I’m planning to experiment with this technique further - with different colors and fabrics. I’ll definitely try something with fake leather (which I love, as I’ve mentioned many times before).

May 27, 2013

Double Leather

I haven’t done outfit posts yet, but I can already say that it’s a lot of fun. I wanted to show the sweater that I made just yesterday. I’ve talked a lot about how much I love leather, so I finally made something nice for myself - Grey sweater with leather sleeves. (I’ve mentioned I prefer fake leather, cause I care for animals, recently I’ve decided to stop eating meat as well & guess what - I’ve never felt better)

May 25, 2013

Fast Fashion


The term ‘fast fashion’ is used for describing the business side of fashion of how trends are captured from the catwalk and produced in the shortest possible amount of time. However, that is not what I want to talk about just yet.

May 12, 2013

I've got questions: Interview with Liba Skuja

Lately it’s a lot about first times for me, last time it was the first G&M photoshoot, this time it’s the first interview for my blog. I interviewed Lība Skuja, a girl who definitely stands out in the crowd and is an upcoming designer.

May 5, 2013

'F' for First

This is the first of hopefully many photoshoots I’m doing for this blog. This time I wanted to show off the maxi skirt that I made. First of all, I’m no pro tailor, I just try to make things that I like and experiment a lot to see how far can I go with it. For now it’s a hobby that I hope to turn into work one day. So I’ve decided to share some of my designs and I’ll start with this beautiful skirt that I made for my friend recently. She absolutely loves them and is rocking it in this shoot.

April 22, 2013

Is Jesus trending?


In the past few years we’ve seen a lot of  religion themed fashion trends - crosses, rose crowns, biblical icons & other wonders. But the thing that I just can’t manage to understand is the one that I see on the streets every day. I see at least three or four Jesus-looking guys on a daily basis. Long beards, weird hats, horrible hair, long coats, glasses & homeless-looking clothing. And these are not homeless persons at all - 20, 30-something guys with jobs, girlfriends and families. I don’t really get the ‘beard thing’ as well, you get to see that in fashion ads and music videos, but all that comes to my mind is - Why?

April 14, 2013



Days have passed and I’ve found the time & the energy to write about what I’ve seen in Riga Fashion Week AW13/14. As always, I am going to be honest, if I don’t like something - I say it. If I hate something, I say it even louder. I had the chance to go to fashion shows by Ieva Daugirdaitė, Comeforbreakfast, Nóló, Lena Tsokalenko & Irina Skladnova. I’m going to write about the good, the bad, the great & the horrible.

March 30, 2013

'Eco' in Fashion and Gudrun og Gudrun

The competition in the fashion retail business in tough these days, it seems like you have to have it all - the trend, the quality & the best price for people to buy your product. But what’s good isn’t always cheap. So I decided to write about ‘quality’ in fashion.

March 16, 2013



I guess it’s spring. You can’t tell it by the weather, but you can tell it by walking in any fashion store. After all the winter collections are sold out with big discounts, the shelves are full of SS13. And just like any other year, we’re tired from the winter and the darkness and look forward to something bright and sunny. And by ‘we’, I mean the most of society and no, I don’t count myself to the most of society.

January 9, 2013

Warm vs Good-looking

Me and winter have had a very special relationship since I can remember myself. The day I was born, the world was wrapped in deep snow and ever since then, I’ve loved winter. Some years I want it less, some years I want it more, but whenever the first snow falls, there’s always a smile on my face. I like the world so white, it’s so simple, uncomplicated, so minimalistic. But what I don’t like sometimes is the cold. Whenever the temperature drops low, that’s when I start to question my love for winter and my wardrobe.

Maira Gall